How to Tell If Your Proposal Is Perceived To Be Credible

Notice how I used the word “perceived”. Well … like it or not, yours could be the most credible and experienced company bidding for the contract but if you do a poor job of selling your credibility, you may end up being seen as being less credible than your competitors.

Purchasing offers know that all potential suppliers are going to fluff up their documents so the company and the products they’re selling sound like they’re the best thing since sliced bread.

They know what you’ll be telling them how you have the best service, the best prices, how you’ve been in business forever and so on.

What you may not know is that they don’t believe half of what you say in your proposal or tender document.

So, what is credibility?

Credibility is different things to different people but as a whole it is when:

• You are perceived to be large enough to amply service the buyer’s needs; and
• You have a strong “proven” track record of efficiency and experience.
• It’s then about showing SOLID PROOF that backs up your claims.

Inside “Proposals, Submissions and Tenders that Sell” you’ll find a wealth of information on:

• 10+ key credibility building measures to make your company stand out;
• how to write company profiles in a way that proves your credibility without a doubt;
• how to position your company as a market leader;
• how to develop and “selling” your point-of-difference;
• and much, much more.

You can also “cheat” from some of the template proposal material we have included in the program for you.